Services · SEO, AEO & Website Audits
I review how your website is found, how it performs and how clearly it explains what you do. You get a written audit with the important fixes in order. I can also carry out the changes we agree.
For an existing website that needs attention, or a rebuild that needs a careful move.
The audit explains what I found, why it matters and what I recommend doing about it. Findings are prioritised so you can make a sensible start, whether I make the changes or your existing team does.
You receive a written review, a prioritised action list and a discussion of any implementation you want scoped separately.
Whether important pages can be crawled and indexed, and whether titles, headings, links and page information describe them clearly.
What your audience needs to know, where the site leaves gaps and which pages could explain their purpose more clearly.
Where slow pages or awkward interactions get in the way, with practical recommendations for improvement.
Your local presence, Search Console and analytics, considered against the places and searches that matter to you.
Clear, useful content and sound technical foundations that help search systems understand your business. No promises of rankings or inclusion in AI answers.
An inventory of the existing site, a redirect plan and checks around launch to help important pages and old links reach the right place.
We agree the pages, systems and questions covered before the review starts.
The Queenstown & District Historical Society migration covered 138 old addresses, with redirects to their new homes. The work helped preserve routes people already used through bookmarks, printed references and existing search links.
/page7.html redirects to /archive /page8.html redirects to /publications /page27.html redirects to /events /Courier 108 published.pdf redirects to /couriers/courier-108.pdf 
We agree what the site needs to do, what you want answered and the access needed.
I inspect the agreed areas and organise the findings into a practical action list.
Take the audit to your team, or ask me to scope and carry out fixes.
Where implementation is included, I check the completed work and explain what to monitor afterwards.
No. Search platforms decide what appears. I can address problems with the site’s foundations, content and structure, and explain how to monitor changes.
The audit stands alone. If you want implementation, we agree its scope and cost before it starts.
Answer engine optimisation concerns information used by systems that answer questions. Much of the useful work overlaps with good SEO: clear content, accessible pages, accurate information and sensible structure.
That depends on the review. I’ll explain what I need and why before you provide access, which may include Search Console, analytics or website management tools.
Once the site and scope are clear, I’ll set out the audit coverage and pricing. Any implementation is agreed separately.
No. Your findings stay private unless you give permission to share them.
Want a clearer picture of your website?
Send me the address and tell me what is not working as it should.
Request a website audit