Services · Brand Identity & Digital Product Design
I design identities, websites and app interfaces that belong together. From the first direction to the details of a working screen, the aim is a recognisable brand and a product that makes sense to the people using it.
For a new business, a new product or an identity that needs a more consistent direction. We work through the logo, typography, colour and practical applications the project needs.
For a website or app that needs clearer structure, better flows or a more coherent interface. We work through what people need to understand and what each screen should do.
The work can focus on one area or bring both together. We agree the scope around what you need.
Foundry’s own product
The MatchWatch identity is used across the app, its store listings and the marketing website. The mark, typography, colour and interface details form a visual language across those surfaces.
Explore the MatchWatch design →Website design
Website design for a Southend United podcast, using navy and gold across its news and editorial pages.
Read the case study →The studio’s own identity
The studio’s own identity and the visual system used across this site.
A visual direction grounded in who the business or product is for and what it needs to communicate.
The core elements of the identity, with practical guidance for using them consistently.
The key tasks and screen structure worked through before detail is added.
Screens you can review and prototypes you can move through before development.
Reusable components, styles and rules that help future screens stay consistent.
The agreed assets, files and guidance needed to use the design. If development is included, I can carry it through into the build.
We agree who the design is for, what it needs to communicate or help people do, and what already exists.
I develop the relevant identity or interface direction and explain the choices behind it.
We review applications, screens or prototypes where the design will actually be used.
You receive the agreed files and guidance. Development can follow where it forms part of the scope.
The handover is agreed at the start. It can include editable files, exported identity assets, interface designs, prototypes and usage guidance. Where development is included, implemented components are delivered with the project code.
Paid fonts or third-party assets are identified separately, with their licence requirements made clear.
Yes. We can scope identity or interface work as a standalone project, with a handover for your developer or team.
Yes. We can start with your existing identity and guidance, focusing on consistent application or agreeing which parts need development.
The design of digital products: websites, apps, screens and the journeys between them. It covers how the product works for people as well as how it looks.
The proposal lists the deliverables. Depending on scope, these may include identity assets, editable designs, prototypes, a component library and guidance.
The proposal sets out review stages, what is agreed at each stage and how additional changes are handled.
It depends on scope, available material and the review process. I’ll set out a timeline once those are clear.
Have a brand or digital product to shape?
Tell me what you’re making, what already exists and where you need help.
Discuss your design project